Pigeon and Local Metro Rankings

A great update on what you should be expecting from your digital marketing company, especially if you have been working to rank in major metros!  The last two updates have significantly changed the landscape for ranking companies large or small ranking locally.  It is extremely difficult to rank now for a local business or service…

The Panda 4.0 Shuffle

We will be the first to admit that we don’t read all of the blogs every day with regards to Google updates (there are many).  It became clear, however, pretty quickly that Google released a major algo update as all of our SERPs for many customers were being shuffled.  Some for the better and some for…

SMX West 2014 Overview

Our team went to SMX West just down in San Jose a couple of weeks ago.  Another great showing, and great to see Matt Cutts overview. The link disavow tool has become Google’s way to collect enough data regarding spammy link sites from the SEO community directly, we continue to find this to be pretty…

Web Design for SEO

One thing we have noticed in the last few years (understatement) is that web designers and SEOs don’t always agree.. The fact is that we have different wants and needs from the site: SEOs want the site to show-up in search, and designers want a great looking functional UI. The Matrix team is a little…

Our thoughts on Google Keywords Tool Update

We have been talking about this since May/June with most of our customers. The Google Keyword Tool is essentially going away, and is being replaced by the Keyword Planner.  Initially our feeling was that this was just another way for Google to separate us from the actual data (in a way it still is).  Google…

San Francisco SEO vs Inbound Marketing

San Francisco SEO vs Inbound Marketing Interesting read.  Lots of folks in the industry are working to coin the phrase inbound marketer as a replacement for SEO.  Others are working to make “search marketing” the catch-all.  It really is a universe of components that make up a successful online marketing campaign.